On-Page SEO Guide To Rank On The First Page – 2022 Edition
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» 1. Meta Title:
This is the most important on-page SEO factor. The reason for this is because the more attractive and optimized your title is, the more people will click. And in general, the more clicks your post gets, the higher it will rank.
You should try to use the targeted keyword or Keyword phrase toward the beginning of the title (H1) tag, but if that’s not possible, make sure it’s at least in the title.
You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.
And keep the title length to under 65 characters.
» 2. Post Permalink Structure:
Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.
Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.
Example of a good permalink:
» 3. Use Proper Heading Tags:
You should use heading tags to highlight various headings, sub-headings, and important points.
In WordPress, the title tag is set at H1. You don’t really need to use any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags.
Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.
If you are using WordPress, you can click on content structure at the top to see if you are using proper heading tags or not.
» 4. Use Table of content:
As it has become important to write a detailed article, and some time the articles are as long as 5000+ words.
By using a table of content, you could help users to navigate your long article better, but it also helps you to earn jump links in Google search.
» 5. Keyword Density:
You should keep the keyword density around 1.5% percent with a mix of LSI (Latent Semantic Index) keywords. My recommendation is to use semantically related words to help the search engines understand more about your content.
Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.
» 6. Meta Tags:
You should add a unique and relevant meta description with each blog post.
Again, you should use your use targeted keyword in the meta description. I have seen a lot of SEO’s advocate that meta description is not a ranking factor which I believe is not correct. I have seen a great co-relation with optimized meta descriptions and ranking.
While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.
In regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.
» 7. Images with Alt text + Meaningful name:
Image optimization does help a lot in driving traffic from image searches.
Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.
Make sure you give a meaningful name to image before uploading. And, after adding an image to a WordPress page or an article, add alt text.
‹Adding Alt text for On page SEO›
Another advantage of using images are:
Images create engagement.
And the more engaged a user is, the more likely they’ll stick around, thus increasing your overall rank.
But there’s one very important point to note.
Large images will slow down your site, and having a slow loading site will decrease your Google rank. So it’s very important to:
- Compress images.
- Use a caching plugin.
- Use a CDN.
» 7. Word Count Per Post:
Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”.
Of course, there are exceptions, but for a general information-based blog, creating posts with at least 1300 words is the new standard.
It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.
Here is how the find idle word length for perfect ON page SEO:
- Head over to SEMRush.
- Create an account, click on SEO content template (Left sidebar).
Enter your target Keyword, and location for which you want to optimize.
It also shows other data like “Semantically related words” and “Readability” of top 10 search results.
This is the best way to find the word limit for an article that you trying to rank for.
Suggestion: Analyze other posts for your target keyword and see how many words they have.
You can use the below mentioned On-page SEO tools to analyze the top 10 search results for your target keyword.
While there is no “official” count, longer posts tend to rank better because there is typically more information there. For instance, this post is over 2,800 words.
» 8. Add Schema:
This is underutilized On page SEO technique that you can use to outrank your competitors. By adding Schema (Structured data), you help the search engine understand more about your content.
For example, having your phone number and email address in the footer is definitely valuable for your visitors but the search engine might not make sense of it.
By utilizing schema, you giving context to its relevance.
A simple example is the star ratings (review) you see in the search engine. See example below:
Schema can be used for blog articles as well as on a business website.
For WordPress, you can use WP Review Pro or Schema Pro plugin which let you quickly add the following schema types.
If you are not using WordPress, then use this tool to generate Schema markup and add it manually on pages of your website.
FAQ schema is one of the newest schema types, and it could help you improve your content ranking by a great extent.
» 9. Internal Linking:
Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.
When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.
Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.
A good combination of anchor text + internal link, will help on passing link juice from one page to another.
There are a few popular internal link plugins available for WordPress.
Here at E RAGNE TECH, I use the Linkwhisper plugin for managing internal links.
But make sure your interlinking is relevant and necessary.
» 10. External Linking:
Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post.
While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a nofollow tag to avoid passing your link juice to potentially bad sites.
You should use dofollow links for trusted websites and nofollow links for those that are less trustworthy.
But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.
This will make your site appear more credible.
» 11. Write Engaging Content:
You should write engaging content. Period.
If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.
Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that.
If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.
⇔On-Page SEO Checklist for 2022⇔
Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.
»Keyword placement Tips:
- Keyword in the title.
- Keyword in the permalink.
- Keyword in the first 100 words.
- Keyword in the image alt tag.
- Use LSI keywords in the body (use SEMRush to find related keywords).
- Use LSI keyword in H2 or H3.
»On-Page SEO Ranking Factors 2022:
- Remove all stop words from permalink.
- Add multimedia (video, slides, infographics).
- Find idle word limit using the On-Page SEO tools mentioned above.
- Optimize images before uploading (compress and resize).
- Optimize page load speed.
- Create a meta title of fewer than 65 characters.
- Create a meta description of fewer than 158 characters. (This is a new meta description limit for 2022)
- Internal links to related articles.
- Outbound links to relevant high-quality sites.
- Use Breadcrumbs
- Use FAQ Schema
»Things not to do:
- Don’t put more than one H1 tag (your post title is H1).
- Don’t repeat the same H2 and H3 tags. Read about heading tags for SEO.
- Don’t stuff keywords.
»Things to focus on:
- Use your keyword in the post title.
- Use long-tail keywords.
- Content length: It should be based on research. Analyze the word length of the top 10 results for your query and create content with the same or more words than the top 3 results average.
- At the end of the blog post, ask users to take action.
How To Do Proper On-Page SEO of any Articles:
So these are 10 tips that will help make your on-page SEO much better and more likely to rank on search engines.
But it’s important to remember:
You can’t trick the search engine for long.
The things that rank the highest are the things that are the most informative, the most engaging, and the most useful.
So strive to create content that readers love, and search engines will love you too.
Here are FAQ related to On-Page SEO:
How to Optimize a page for SEO?
The very first step is to know for which keyword you want your page to be optimized. From here, you can use the above-mentioned checklist or use a tool like SEO writing assistant or Frase to optimize a page for SEO.
How to do On-Page SEO in WordPress?
WordPress offers many useful SEO plugins for Onpage optimization. Two most popular one is:
What are your tips for optimizing blog posts? Share them with me in the comments below!
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Thanks for Watching & Readings ❤️.